Shopify vs WordPress is two of the most well-known names in the eCommerce sphere. Currently, WordPress is the world’s most popular content management system, more than one-third of all websites are powered by this website builder. Meanwhile, Shopify is the leading eCommerce platform among hosted solutions.
How to Use Shopify and WordPress to Create Your E-Commerce Store. You’ll need two things to integrate WordPress and Shopify to create your online store. First, you’ll want to have a WordPress website. In addition, you’ll need the Lite Shopify plan. Make sure to familiarize yourself with all the relevant fees before signing up. I am moving out of Shopify and to wordpress, I have no idea how to make the tags work the same way they do in Shopify. In shopify, all my collections have tagged items automatically appear in them, but I dont know how to make it the same in wordpress. Can anyone help me?
At a quick glance, it seems to be impossible to combine these two platforms to run your online business. However, in 2016, Shopify announced the publication of their WordPress plugin and three new Shopify-powered WordPress themes. Currently, this hosted platform also provides the functionality to add Buy Button code to HTML, which allows merchants to add the shopping cart function easily to their WordPress website.
This is the fundamental difference between Shopify and WordPress. Shopify is a SaaS product, and WordPress and WooCommerce are downloads. A SaaS like Shopify is usually easier to configure and use. Downloaded software like WordPress often requires a bit more involvement in the configuration. WordPress ecommerce simplified. Turning your WordPress site into an online storefront is as simple as generating a code with just a few clicks. Simply drop the Buy Button into place and choose the product you’d like to feature. The Shopify Buy Button creates a standalone mini-storefront on your WordPress blog or website and connects directly with Shopify’s secure shopping cart platform.
Obviously, this move creates the opportunity for business owners to integrate the best features of these two robust platforms to enhance customer experience and business performance. You can set up a customizable WordPress website and bring the sleek and simplicity of Shopify into one effective online store website.
Are you wondering how to integrate Shopify with WordPress? Will it work? How to perform it?
In this article, we will find out why you should consider integrating Shopify with WordPress and provide you step-by-step instructions on how to perform it, quickly and effectively. Let’s get started.
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- What are the benefits of Shopify WooCommerce integration?
- How to integrate Shopify with WordPress?
What are the benefits of Shopify WooCommerce integration?
Ease of use
What is unique about Shopify than other platforms is that it has managed to simplify the process of starting an eCommerce business. The platform eliminates much of the complicated technical knowledge that is usually required to set up an online shop.
For example, with other eCommerce plugins on WordPress like WooCommerce, Easy Digital Downloads, or iThemes Exchange, you have to configure security options and take care of the upgrades yourself or hire a WordPress developer to perform it. When using WP Shopify, since it’s a hosted solution, it will handle all those infrastructure-related hassles for you.
Thus, Shopify would be an ideal option worth considering, especially for beginners and eCommerce sites that don’t have in-house technical resources.
Better security
Another main advantage of using Shopify is that users don’t have to worry about security. Unlike WooCommerce and other open-source plugins, Shopify provides a Level 1 PCI compliant as standard for its users. This means you don’t have to invest extra time and money into making your site secure. All Shopify stores are also included with a 256-bit SSL certificate, which helps ensure the security and safety of your business data and customer information.
Moreover, Shopify will take care of annual on-site compliance assessment and risk management to guarantee the security of your store. All the new website versions and security patches are updated automatically for users.
Better Shopping Cart Options
With Shopify’s built-in payment system, store owners can instantly take payments from Visa, Mastercard, Discover, and American Express. Shopify also provides multiple payment gateways for its users with more than 70 options including the popular Paypal, Stripe, and Bitcoin. Moreover, the SaaS platform also removes much of the complexity by automatically calculating shipping rates and adding tax rates for any selected locations around the world.
How to integrate Shopify with WordPress?
Step 1: Set up your Shopify store
Now, I will walk you through the process of setting up a Shopify store. If you already have a Shopify account, feel free to skip to the next step. If not, go to the Shopify homepage and enter your email address to start a free trial.
After that, click the Start free trial button and you will see a sign-up screen asking you to fill in your email address, password, and name for your store.
Then, you will be asked a couple of questions from Shopify to better understand you and your needs. Select your answer from the drop-down list and then click Next.
When you’re finished filling out this part, click the Enter my store button then you will be redirected to the homepage of your Shopify store. Your Shopify store is now ready for you.
Set up payment gateways
In order to accept payments from customers, it is needed to set up payments for your Shopify store. To do so, click on Settings in the bottom corner of your home page and then click on Payment.
By default, your store is ready to accept PayPal payments with Paypal Express Checkout. If you already have a Paypal account set up with the registered email address, you can accept payment instantly. In case you don’t have one, Shopify will send an email with detailed instructions on how to set up a new Paypal merchant account.
Furthermore, it is possible to accept alternative payment forms such as credit card payment, BitPay or GoCoin as well. You can also choose additional options such as Apple Pay (coming soon), Amazon Payments, or choose from a list of Shopify payment options.
Set up shipping options
Next, you will need to set up shipping for your online store. Click on the Setting button again and then click on Shipping and delivery.
By default, the shipping origin will be set to the store address you entered when setting up your Shopify account. You can edit the shipping origin if you wish by clicking the Change shipping origin button. In this area, you can also define shipping zones and rates for shipping to those locations.
Choose your Shopify plan
Now, you will need to choose your Shopify plan to activate your store and start selling your products. Shopify offers different pricing tiers with additional features depending on which plan you are on, which ranges from $29 to $299 per month.
One of the benefits of using Shopify within your WordPress website is you can use their Lite plan for just $9 a month. You can still get access to all Shopify’s powerful features including the option to Sell on Facebook, Shopify POS for iOS or Android, Shopify’s app store, and 24/7 support from the Shopify team.
Step 2: Add products to your Shopify store
Next, you’ll need to add your products to your Spotify account. To add your products, click on the Products tab in the menu on the right and then click on Add product.
Then fill out all of the information about your product including the name/title of your product, product description, price, etc. You can also add the product to a collection to make it easier to find in your store. When you’re finished filling in all of the details for your product, click the Save button.
Step 3: Activate and customize Shopify Buy Button
Now it’s time to integrate Shopify with your WordPress site with Buy Buttons. The Buy Button lets you embed your Shopify store products across several platforms including WordPress. You can choose to embed a single product or collection of products using an embed code that you can generate within Shopify.
Go to Setting and then click the Sales channels button.
- Next, click on the Add sales channel button. On the list, scroll down to find the Buy Button channel and click the + button to install.
Next, pick the product you want to create a buy button for and click the Select product button.
Now you can configure the look of your Buy Button. You can choose a template, customize the button color and text, and the action that happens when a buyer clicks the button. When you’re finished customizing the appearance of your button, click Next to get your Buy Button code.
Step 4: Add Shopify Buy Button to your WordPress site
Now, we need to add your products to your WordPress site so you can start selling them. Then, click the Copy Code button to copy the code you just generated for that product.
You can paste this code anywhere on your website where you want your Buy Button to appear. For instance, you can create a new page on your WordPress site and paste the embed code to display your Buy Buttons. After that, you can continue adding additional information about the product as necessary.
It is also totally possible to paste the code in your blog posts or in your WordPress sidebar. Now you’re ready to sell your products on your website!
Final Words
Shopify is a robust standalone eCommerce system that allows non-technical users to start an online business within a short amount of time. The SaaS platform is also considered as one of the leading eCommerce solutions currently. With our detailed instructions, we believe that you can totally understand how to integrate Shopify with WordPress and the benefits that this integration could bring to your business.
Your websites and blogs will still be powered by the world’s most popular website software, while you can add the powerful eCommerce functionality from Shopify. This can help you to easily display products created on Shopify on your WordPress site and give customers the opportunity to buy them right away with just a simple click.
For more information about other eCommerce plugins on WordPress, check out these Best WordPress Plugins for eCommerce – 2021 review. Or you can join our community to get more eCommerce knowledge.
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There are many great options for website builders on the market. When it comes to building a website though, quality over quantity is the rule you should build by.
WordPress and Shopify are two of the most popular website builders on the market, but we think Shopify is a tad better—especially when it comes in at number two on our top list.
WordPress doesn’t rank anywhere on our top list, but that doesn’t mean it’s a bad website builder. In fact, WordPress isn’t far behind Shopify in terms of high-quality themes, domain registration, and pricing.
Both website builders are flexible and offer customer support, so even though we think Shopify is a better option, you should still certainly consider WordPress for your website building needs.
WordPress Pros and Cons
Pros
- Affordable
- High-quality themes
- Supportive video/image embedding
Cons
- Pay for most plugins
- Difficult to customize
- Easy domain registration
- All plans under $60/month
- Full G Suite integration
- Wide variety of free templates
Shopify Pros and Cons
Pros
- No bandwidth limits
- Easy-to-use interface
- Discount code creation
Cons
- More expensive
- Transaction fees
- Intuitive interface
- High-quality templates
- Customizable design and SEO
- No bandwidth limits
Ease of Use: Shopify
If you want to build a website but don’t know where to start, that’s where ecommerce website builders come into play. However, sometimes it can be counterproductive when the website builder you choose is overly complex and leaves you feeling more confused than when you started. Luckily, Shopify won’t leave you feeling that way, as you can complete most tasks with just a few clicks.
Shopify is great for beginners in this regard, as it offers extensive features and 24/7 customer support with discussion forums for anyone who needs extra information and help.
In terms of building your website, all Shopify payment plans give you the option to easily edit HTML and CSS codes, so it’s simple every step of the way. Shopify also allows you to customize your templates with ease—even with free themes.
Unlike Shopify, WordPress is hit or miss when it comes to ease of use. It doesn’t offer as many support documents as Shopify does, making it more difficult for beginners to build their websites. Some script and code don’t offer options for customization either, so it’s not ideal for those that aren’t tech-savvy.
However, even if you have little to no technical or coding experience, Shopify makes it easy by allowing you to hire an expert if you want to. Shopify experts know store setup, marketing and sales, troubleshooting, and more. This does cost an additional fee, but it can be helpful for those who feel stuck.
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Customization: Shopify
Shopify is very customizable and flexible for almost every aspect of the design process. It gives you full access to customize your website, from uploading the logo that you can create through Shopify to changing fonts and customizing color schemes.
You can also customize your templates in the theme editor menu, where you can easily view your deconstructed website and add, remove, or move certain sections around.
Another great customization option is through marketing and SEO. Shopify lets you sell on Facebook with super easy app integration. It also lets you customize SEO meta tags, H1, and titles so you can put your SEO knowledge to the test without being restricted.
Unfortunately, WordPress is pretty dissimilar when it comes to customization. It simply doesn’t offer as many outstanding features, and the customization options for themes are quite limited unless you purchase the most expensive plan.
The best customizable option for Shopify is the discount code feature. If you want to launch a promotion with Shopify, it doesn’t get any easier with the ability to customize and configure your own discount code for either entire orders, collections, or a single product.
You can also monitor and manage your discount codes to keep up to date with the timeline and see what works. This feature is incredibly helpful while being a powerful marketing strategy that can increase sales and boost your website to a whole new audience.
![Shopify And Wordpress Shopify And Wordpress](/uploads/1/1/9/8/119853089/502851550.jpg)
Combine Shopify And Wordpress
Template Quality: Shopify
With website builder templates, there’s no doubt that quality and variety are important—but customization is where you want maximum support. Shopify offers prominent features for both free and premium themes, with a real focus on ecommerce websites.
Even though there are only nine free themes to choose from, most users would benefit more from a paid plan that lets you add 20 additional themes to your account, so that’s not too much of a downside.
Every theme includes optimization for one-page stores, mobile-friendly design, quick buy, slide-out cart, and a featured collection. These features are great for beginners, as it gives you the resources to make your website look more professional, without the added stress or confusion.
Although WordPress has a wider variety of free templates that are just as high-quality, its themes lack features and customizable options. If you choose a free theme with WordPress, the customization is very limited—where you can’t change the hover color, block pattern, or placement of certain boxes. Even though it gives you a selection of options, you don’t get to choose what you want.
Some other helpful Shopify theme features include:
- Customizable content sections
- SEO
- Drop-down menus
- Free theme updates
- Social media icons
These features are standard across the Shopify theme store, so no matter what template you choose, you will have the accessibility to utilize these features. Whereas, WordPress offers different features for every single template, with restricted customization options, so we think Shopify comes out on top for this criterion.
Pricing: WordPress
Pricing isn’t a deal-breaker when purchasing a website builder, especially when it’s stacked up against the features and tools each plan offers. However, pricing can be imperative, depending on what your goal and budget are. WordPress is by far the most affordable of the two, even offering a free plan that best suits anyone who wants to trial the builder before purchasing.
As pictured above, WordPress offers four pricing plans. WordPress bills yearly, but it structures all plans monthly—so it’s easier to budget, which is especially great for beginners or for those who have startup websites.
Let’s take an in-depth look at each plan, starting with the free one:
- Free: This plan is free forever, but it comes with very limited features.
These features include Jetpack essential tools, a pre-installed SSL certificate, and dozens of free themes. This plan would suit an absolute beginner who has no experience with website builders. The free plan gives you the opportunity to look around and see how things work.
- Personal: $4 per month, billing at $48 per year.
Just as the name suggests, this plan is best for personal use, as it’s not as advanced for career purposes. This plan offers everything the free plan does plus a free domain for one year, a custom domain, and three marketing and monetization tools. If you’re looking for a little extra, but don’t want to invest too much, this plan will do wonders for you.
- Premium: $8 per month, billing at $96 per year.
The premium plan offers almost all essential features and marketing tools, alongside all customization features. If you’re a small business owner or freelancer, the premium plan has everything you need for average sales or blogging needs. It offers you just enough to make your website presence as professional as possible at an incredibly affordable price.
- Business: $24 per month, billing at $288 per year
- eCommerce: $45 per month, billing at $540 per year.
WordPress prices these last two plans this way for a good reason—they offer everything you would need for a large ecommerce business. With 200GB of storage space and all business-class features, your website simply won’t fail with either of these plans. We would only recommend these plans for large teams or businesses that sell a high volume of products.
Now, let’s quickly look at Shopify’s pricing plans:
- Basic Shopify: $29 per month
- Shopify: $79 per month
- Advanced Shopify: $299 per month
As you can see, its cheapest plan is less affordable than WordPress’s first two pricing plans put together. Shopify is a lot more expensive, and even though it offers prominent features, it might still be a deal-breaker for some.
Product Offerings
Both WordPress and Shopify offer similar products for all website building needs. Here’s an in-depth look at the most popular products that you can benefit from, and which company’s products do it better:
Domain Registration: WordPress
Registering a domain with WordPress is a lot easier to do than with Shopify. A domain name makes your website look professional, so whether you are redirecting your domain or registering for one, this process should be as easy as it can be.
WordPress lets you register your domain in just one click, so you can have your website up and running in minutes. The great thing about WordPress is that it offers you a temporary placeholder page after registering a domain, so you don’t have to rush and build your site if you aren’t ready yet.
Alongside this, WordPress offers advanced settings for domain management, with everything you need in a simple interface. Not only that, but WordPress also has 24/7 customer support through email or live chat, specifically for domain registration.
On the other hand, Shopify lacks a bit in this department, as its domain registration is a lot less seamless and more confusing. Shopify offers the option to purchase subdomain and subdirectories, which isn’t as straightforward for beginners. Not only that, but some experts don’t recommend subdomains because they can impact your URL structure and decrease SEO value.
WordPress also offers more top-level domain options that come with WHOIS privacy protection than Shopify does, so there’s a wider variety to choose from, making it a better overall option.
Web Hosting: Shopify
Shopify’s web hosting is more simple and straight to the point, which is what most users prefer when setting up hosting for their website. Even though it doesn’t offer free web hosting like other website builders on our top list, Shopify still offers better features than WordPress does.
One of the great things about Shopify web hosting is that you don’t have to do a single thing, as it sets up and hosts your website from the get-go. It also takes care of software updates for free, so there’s no time-consuming manual labor involved in the process.
Shopify also offers unlimited bandwidth and level one PCI compliance, so you don’t have to worry about excess bandwidth fees and your customer data is always secure. Shopify web hosting offers a CDN and Ruby on Rails, which means your website will load at great speed.
Unlike Shopify, WordPress web hosting offers too many hosting solutions and options, where you have to pay additional fees for custom web hosting. Sure, having options to choose from is great, but when it comes to web hosting, it’s best if your website builder does all the work.
Google Integration: WordPress
Lastly, both Shopify and WordPress offer Google integration for your website. However, we think WordPress comes out on top as it has a variety of features that cater to most users and personal website needs.
Not only can you track your website performance with Google Analytics, but WordPress also allows you to integrate the full G Suite into your account. This includes a professional Gmail address, drive, docs, calendars, and hangouts all in one place.
The G Suite integration improves your website’s performance and workflow without the use of any software. On top of this, you also get access to Google search console and Google photos for seamless sharing and managing.
Shopify only lets you create campaigns and run smart shopping, so new customers can find your products, but lacks most of the essential Google services that can help improve your website.
Google integration isn’t completely necessary for the success of your website, but having access to the full G Suite under your website builder is helpful and more supportive, which is why we think WordPress is better in this regard.
Final Verdict
- Intuitive interface
- High-quality templates
- Customizable design and SEO
- No bandwidth limits
Overall, we think Shopify is a better ecommerce website builder than WordPress. Out of the seven criteria and product offerings we reviewed, Shopify came out on top. With it being number two on our top list, we believe that it’s a great builder overall, despite the pricing.
Shopify offers more in terms of customization, which is important for a website builder. It also offers easy web hosting and good quality templates, so most users can benefit from this.
Even though it’s not as affordable as WordPress, Shopify is priced this way for good reason. The features that it offers far outweigh the price, and we believe that anyone using Shopify is sure to have an easy and positive experience.
Wordpress And Shopify Integration
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Shopify Plugin For Wordpress
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